As we continue to complete interviews I am pleased to continue adding social capital, networking and making connections! This interview came as a result of my last interview with Amber Hunter of Cherry Bekaert, LLP. After explaining to Ms. Hunter that I would have to interview someone for my entrepreneurial marketing course, she gladly connected me with her colleague, Ms. Kimberly Starks! I was beyond amazed to listen to how eloquent and comprehensive Ms. Starks was in explaining marketing concepts to me. Not only is she knowledgeable in the marketing field, but she’s also an entrepreneur who knows a thing or two about managing the organization for success!
Tag Archives: Marketing
Interview With Tara M. Hernandez, Marketing & Communications Director at the Gerald R. Ford International Airport (GRR)
I had the pleasure of interviewing Tara M. Hernandez. She is the Marketing & Communications Director at the Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. We talked about marketing strategies, branding, business to business marketing, airport ownership structures, air service development, and a lot more. This interview was completed as part of the SME Interview Assignment for ENT 645-50 Entrepreneurial Marketing.
SME Interview- Jeanne Eury, Practical Marketing/Business Strategist & Manager- Interview by Nancy Critcher-White
Interview with: Jeanne Eury, Practical Marketing/Business Strategist & Manager successful in Social/Digital/Traditional & Video Marketing working out of the Raleigh/Durham area of North Carolina. Jeanne is also the Director of Member Services for the North Carolina Merchants Association.
Interviewer: Nancy Critcher-White, HR Professional and Graduate Student at WCU, studying Entrepreneurship
SME Interview: Karen Vernon- Sr. Communications Consultant in Marketing/Comm, Mission Health
This subject matter expert interview is with Karen Vernon, Senior Communications Consultant in Marketing and Communications for Mission Health. Her main focus is on internal communications. In that role her strengths shine through her writing, consulting with internal departments, her podcasts, and her project management of several internal focus groups. Additionally, she is the radio voice, voice over talent, and external podcast voice for 99% of Mission Health’s current ads. Listen here and find out why Karen is such a great person to consult with when thinking about your own marketing and communications strategy.