I had the pleasure of sitting down with Melissa Daugherty, a freelance marketing consultant based in Kentucky who specializes in helping small businesses build effective, budget-friendly marketing strategies. With years of hands-on experience navigating the unique challenges small businesses face, Melissa brings a practical, no-nonsense approach to social media, content marketing, and brand development.
In our conversation, Melissa shared how she found her way into the marketing industry, the lessons she’s learned from working with business owners of all budget sizes, and some of the biggest mistakes small businesses make when trying to manage their marketing on their own. She offered thoughtful advice on setting realistic expectations, measuring success beyond likes and clicks, and why long-term consistency is important.
