Grindstaff ENT 645 July 2015

Subject Matter Expert Interview

Jerri Jameson

06 July 2015

 

Jerri Jameson is currently the Director for Marketing and Communications at Mission Health. In this role her duties include developing and framing all communications messages to the external world regarding anything related to Mission Health. Her background includes print and broadcast media most recently she was the news director for a cluster of radio stations in the greater Asheville area; prior to that she held the positon of Vice President of Marketing for a major, international manufacturing company. Her education includes degrees in both business administration and broadcasting making her choice to be a subject matter expert an obvious one to me in the fact that she handles the daily messages for the entire health system’s brand and public relations promotions.

Fortunately I knew Ms. Jameson from our work together at Mission Health over the past five to six years so there wasn’t much need to break the ice but rather I just outlined the purpose of the ENT assignment and thus the subject matter expert interview. She was very excited to hear about and wanted to learn more about the Entrepreneur program so I gave her a brief overview of it and how I was using each of the classes related to my position with Air Medical. We discussed how this particular class, ENT645, was proving to be extremely valuable for the Air Medical program’s marketing plan.

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I had the pleasure of talking with branding expert Christina Helm. Her insights would be helpful for any small business owner. Enjoy!
by Barbara Hall

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I had the great privilege and honor in meeting David Allen, the Senior Vice President of the Bank of North Carolina in Greensboro, North Carolina. David is such a personable, smart, and kind individual who was so willing to be interviewed and connect with an entrepreneur as myself. This Yale graduate works with numerous small businesses and financially advices his clients in a personable way. I am convinced I have met my businesses financial advisor!

Please enjoy the following recording of our time together, and I hope it will be beneficial to you.

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Tell me about the history and your role in the Rowan County Jazz and Blues Festival: 

In 1999, I started having fish-fry’s in downtown Salisbury. I was a member of the United Arts Council and I knew that my community wanted to see a festival. I pushed for a festival and I got it. It wasn’t easy. My first festival was with a homemade stage made from a single-wide mobile home. I even made the festival banner from shower curtains.

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