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SME Interview with Wendy Coulter, President & CEO Hummingbird Creative Group, Inc.

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  1. Please, tell me a little bit about Hummingbird Creative Group. What services do you offer?

Hummingbird Creative Group is a full-service branding agency. I founded the company in 1995 here in Cary, North Carolina, and our goal is to work with our customers who are often manufacturing as well as service businesses to do whatever they need to build their brand in the marketplace.

So, that might include brand strategy, figuring out what their positioning and their major messaging should be, implementing marketing tactics, graphic design projects, advertising, PR, building websites, and doing all kinds of digital marketing and in sales enablement tools. Continue reading

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What I learned on YouTube

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Hi all,

I struggled finding a SME to interview this semester and learned a valuable lesson in the process. Since I didn’t actually get to interview anyone, I still wanted to post something to share what I have learned from my own research. I have been studying what experts are saying on YouTube about growing an Amazon FBA business. I want to get something started in January so I can build a business while I’m in this program and use the information I’m learning in a real world project. Follow the link below for the blog post about what I learned from SMEs on YouTube.

Best,

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