Interview By: Natalie Newman

My business partner and I had the pleasure of meeting Whitney at AmericasMart in Atlanta, Georgia for the April Apparel Mart. She was kind enough to let me interview her and provided me with some pointers that are perfect for us new boutique owners. Enjoy!

Tell me about yourself and your business. What is your background, where is your business located, how
long have you been open, what do you sell?

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I interviewed Keith Campbell, Senior Manager of Marketing Analytics at Biltmore and a close friend of mine. I think he provides some great content especially for those interested in the data/numbers side of marketing.

Enjoy!

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I interviewed, Director of Special Events, Lindsay Hurlic of Hollywood and Highland in Los Angles, California.  She has extensive experience in marketing, branding, and innovation. Enjoy!

I interviewed, Octagon Group Director, Brent Simmons for my engaging professional marketing services assignment in ENT 610. Octagon is a sports marketing agency with a diverse portfolio of clients and brands. Brent gives great insight throughout his interview. Enjoy!