Interview conducted on April 17, 2020 by Colby Deitz via Zoom.

Welcome to Advancement Daily’s interview series. Today, I welcome Kestrel Linder, co-founder and CEO of GiveCampus, an online fundraising and volunteer management platform for educational institutions and at the time of this publication, serves over 800 clients. Kestrel is a regular speaker on the evolution of technology, the future of philanthropy, and the engagement of Millennial’s and post-Millennial’s. He graduated from Johns Hopkins University in 2005 and holds a Master’s degree from Georgetown University’s School of Foreign Service.

I completed my interview with Kate Frost, marketing at the WNC Nature Center on Friday, April 17th. Kate had a unique view on marketing since it is a non-profit organization. It was so fun to hear how they market the Nature Center, especially since I have been going to this local attraction since I was a small child. I learned their target markets and how they have adjusted during this time with COVID 19 pandemic. I also was able to hear how the receive funding and what their brand image they want to project to their customers is. For your enjoyment I also included photos of the animals at the Nature Center (taken from their Facebook page) so that you may enjoy them while listening!

1. How many hours a day do you work on average?
Typically 7 hours in the restaurant and 2-3 hours at home on the computer and phone.

2. Please describe/outline your typical day.
Every day I wake up at 8:00am and get coffee. Then I review emails, text messages from any employees, and then check social media for any reviews or comments.

3. How has being an entrepreneur affected your family life?
It’s had a profound effect on my life and my family. Some of it good, and some of it bad. The good is it has been a learning experience for the whole family. My children and grandchildren have gotten involved and realize and respect the work it takes to operate a business. We have had the opportunity to work together and learn about not just the labor but the management, marketing, and finances involved to be successful.

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