The Last Minute Press Release Group talks with us about their unique approach to advertising and marketing. Flying in the face of conventional wisdom regarding this industry, the L.M.P.R. is building its work on two trends of contemporary human behavior, procrastination and insufficient time to get needs and wants met, personally and professionally.
Katie Cleary is a natural when it comes to marketing. She gets it. She get’s the businesses she’s representing; and even better, she get’s the people she’s connecting those businesses to.
To be honest, marketing is not my favorite subject. And it was unfair to Katie, I know, but I came to the interview expecting a conversation about markets and ratios and target populations. With a comfortable ease, Katie immediately drew me into her vision of what marketing really is. She has an innate enthusiasm for what she does and it became immediately clear that she’s done her homework and she knows what she’s talking about.
As part of the Master’s of Entrepreneurship degree program, which I am taking through Western Carolina University, I was enrolled in a marketing class over this summer. One of the assignments for that class was an interview with a marketing expert. I sent out a request for an interviewee on twitter. David Newman of Do It! Marketing was kind enough to respond and agree to the interview. The result was a most excellent discussion regarding marketing. The whole experience was fantastic and you can be sure that David will be at the top of my list when I am in need of marketing expertise. Please enjoy the complete interview via the link below. And please do consider David and Do It! Marketing for your own marketing needs.
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