Interview by Justin Rhodes
When I met Morgan Carver, she was in an undergraduate program to bring news to our peers at Western Carolina University. Now she is the Promotions Coordinator of Greater Media Charlotte. She works as a marketer for WBT-AM/FM and WLNK-FM. These radio stations have an expansive audience in Charlotte North Carolina which is the 24th largest market in the United States.
Morgan has a very sweet demeanor but knows when to lose the charm and get work done. She was gracious enough to allow me to interview her about her work with GMC.
The marketing profession is a very dog-eat-dog world. There is a lot of turnover and when companies make cut backs, marketing professionals are some of the first to go. Especially in the radio world, jobs are hard to keep. She attributes her career stability to the simple fact that she takes on all the responsibility that they can throw at her. This not only allows her to become more valuable, but she also looks at it as a learning experience to strengthen her skill sets.
She loves the ability to be creative on a daily basis and marketing has allowed her the opportunity to learn a lot of new ways to connect to the public. Along with helping produce radio programs she also has learned how to create and populate websites and run an affective social media presence.
When I asked about her daily routine I truly discovered what it means to be in broadcast marketing. Morgan has to be an expert in so many different areas of marketing to be potent. For instance on Mondays she is working on smaller projects and creative ideas including some video editing and posting photos that she takes of events. Tuesday is a day full of meeting with the account executives where she must help create marketing campaigns to match what her client’s goals are. The rest of the week is spent managing those plans that she has made for marketing campaigns sometimes years in advance and making sure they are well supported.
On top of managing projects, she works with all different types of media advertising and must work very hard to stay on top of her job. Her advice to anyone getting into the marketing profession is to accept any new responsibilities graciously and approach it as an opportunity to learn something new.
