I am pleased to share this interview with Randy Hammer, a writer and editor for the Florida Institute for Human and Machine Cognition who also produces the institute’s award-winning podcast, STEM-Talk. From 2007 to 2013, Mr. Hammer was president and CEO of the Asheville Citizen-Times and the Asheville Media Group in Asheville, N.C., which are part of the Gannett Company. He spent most of his journalism career in Pensacola, Fla., where he became executive editor of the Pensacola News Journal, which was a two-time finalist for the Pulitzer Prize under his leadership. Twice the Gannett company named him editor of the year and he also was honored as columnist of the year. In addition to his time at the News-Journal, Hammer also was a vice president at the Courier-Journal in Louisville, Ky.; executive editor of newspapers in Springfield, Mo., Huntington, W. Va., and Marion, Ind.; and managing editor of the Jackson Sun in Jackson, Tenn. In this interview about entrepreneurial marketing, Randy discusses the power of podcasting, the importance of networking for small businesses, and when “not” to invest in a professional podcast.
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