My name is Jose F. Saavedra and I recently had the opportunity to interview Kristie VanAuken. She is the Vice President of Stakeholder Engagement at the Research Triangle Park (RTP) in central North Carolina. Kristie leads the RTP marketing and communications team, as well as numerous other RTP initiatives. This interview was completed as part of the SME Interview assignment for ENT 610-50 Entrepreneurial Marketing Strategies.