Wendy Farmer is the co-owner of IDA Christian Bookstore & Interior Design from Above, in Archdale, NC.
Tell me a little bit about yourself and how you got started.
In April 2001, I bought a wallpaper store. The owners were selling the business and accepting closed bids and I won. I took over the wallpaper business and starting doing interior design. We both have a background in interior design. Business was great for a few months and then the economy tanked. In 2003, I met my partner, who was an interior designer and formed Interior Design from Above, Inc. We moved into a 10,000 sq. ft. building just off the interstate and business was good. We do residential and commercial interior design. We also sell furniture, window coverings, everything you need to decorate your home or office. In March 2010, we opened a Christian bookstore. Business has been picking up since then for us.
How have you been able to create a successful customer base?