Posted by: Sacha Blalock
An interview with LaToya Renae Porter, a lifestyle brand entrepreneur who specializes in small business support.
Q: What is your start up story?
My start-up was quite circumstantial. I had been laid off in 2009/2010 at the height of our modern day “economic depression” I was laid off and subsequently left Chicago for the much cheaper cost of living state of WI. The job market was horrible with more lay-off and companies collapsing than hiring in any state. During my down time, my mentor and “aunt” Emmy award winning Rae Lewis-Thornton recruited my help in planning the 1st ever Chicago HIV/AIDS tweet-up. What started as me simply drafting a few letters, soon turned into me being the lead event marketer designing flyers, securing sponsorships and leading a team in the execution of the event. ALL from my cell phone and laptop.