Interview by Justin Rhodes
When I met Morgan Carver, she was in an undergraduate program to bring news to our peers at Western Carolina University. Now she is the Promotions Coordinator of Greater Media Charlotte. She works as a marketer for WBT-AM/FM and WLNK-FM. These radio stations have an expansive audience in Charlotte North Carolina which is the 24th largest market in the United States.
Morgan has a very sweet demeanor but knows when to lose the charm and get work done. She was gracious enough to allow me to interview her about her work with GMC.
The marketing profession is a very dog-eat-dog world. There is a lot of turnover and when companies make cut backs, marketing professionals are some of the first to go. Especially in the radio world, jobs are hard to keep. She attributes her career stability to the simple fact that she takes on all the responsibility that they can throw at her. This not only allows her to become more valuable, but she also looks at it as a learning experience to strengthen her skill sets.
