I completed my interview with Kate Frost, marketing at the WNC Nature Center on Friday, April 17th. Kate had a unique view on marketing since it is a non-profit organization. It was so fun to hear how they market the Nature Center, especially since I have been going to this local attraction since I was a small child. I learned their target markets and how they have adjusted during this time with COVID 19 pandemic. I also was able to hear how the receive funding and what their brand image they want to project to their customers is. For your enjoyment I also included photos of the animals at the Nature Center (taken from their Facebook page) so that you may enjoy them while listening!
Author Archives: cbstills
Cardiology Consulting and Innovation Opportunities – Jessica Kenney – Abbott Medical – Integrated Heart Failure Solutions Program Manager
Jessica Kenney has been working the Abbott Medical for several years and has been integrale in their Integrated Medical Solutions program development. This team has been working towards creating new opportunities and services in the healthcare field to make Abbott a more well rounded and competitive company. I was able to interview Jessica between projects and found it was best to transcribe the interview.
Q. Tell me a little bit about how you started with Abbott, or why you were attracted to Abbott, sort of an overview, please…
A. Working in Cardiology I was already familiar with a most of their products, and the hospital I worked with had been using Abbott devices specifically. Some of the ones our program were using was their mitral clip device, pacer, defib, and LVAD. I was looking for a job that would be a challenge and when I saw this listing I knew it was exactly what I was looking for. They needed someone to be a project manager of their digital solutions that they were drafting, and to take these solutions, implement them, and lead the products to commercialization. Abbott was looking for someone who could specifically be customer facing and knew the internal workings of a practice and help programs move them through the solutions. It was exactly what I was looking for and played into many of my strengths. I was also attracted to Abbott because they are so well known and has over 100,000 employees, and are very stable in that regard. Most companies who are doing this kind of work are startups and do not have the credibility of the Abbott name.