I had the good fortune to be able interview someone who is not just a marketing and public relations (PR) expert, but one who also has entrepreneurial experience. As such, Amanda Wettstein, APR, CPRC, shared some interesting insights on all three topics — marketing, PR, and entrepreneurship.
Ms. Wettstein currently serves as Director of Strategic Alliances for THAT! Company, which is a global marketing company ranked on the Inc. 500 as one of the fastest-growing private companies in the U.S. Prior to that, she was an entrepreneur, having had her own PR firm for seven years.