Grindstaff ENT 645 July 2015
Subject Matter Expert Interview
Jerri Jameson
06 July 2015
Jerri Jameson is currently the Director for Marketing and Communications at Mission Health. In this role her duties include developing and framing all communications messages to the external world regarding anything related to Mission Health. Her background includes print and broadcast media most recently she was the news director for a cluster of radio stations in the greater Asheville area; prior to that she held the positon of Vice President of Marketing for a major, international manufacturing company. Her education includes degrees in both business administration and broadcasting making her choice to be a subject matter expert an obvious one to me in the fact that she handles the daily messages for the entire health system’s brand and public relations promotions.
Fortunately I knew Ms. Jameson from our work together at Mission Health over the past five to six years so there wasn’t much need to break the ice but rather I just outlined the purpose of the ENT assignment and thus the subject matter expert interview. She was very excited to hear about and wanted to learn more about the Entrepreneur program so I gave her a brief overview of it and how I was using each of the classes related to my position with Air Medical. We discussed how this particular class, ENT645, was proving to be extremely valuable for the Air Medical program’s marketing plan.
