Gregory Williams, a WCU ENT 610 student, sits down for an insightful interview with Melody Serafino, co-founder of No 29 Communications, about common mistakes marketing professionals make, how to successfully execute a PR campaign, and what sets No 29 Communications apart from its competition.
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Melody is a writer and media relations professional who understands the importance of telling a good story — from both sides of the page. After nine years on the agency side, and as a freelance reporter for Time Out New York, she and Erin partnered to launch No. 29. With more than a decade in PR, Melody has overseen major media relations and thought leadership campaigns for non-profits, startups, artists, filmmakers, and brands including the Sundance Institute, TEDx, Africa4Tech, and artist Yann Arthus-Bertrand’s global film HUMAN.