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Video interviews conducted by WCU ME Cohort students

Entrepreneur Video Interviews

ENT 610: Subject Matter Expert Interview

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Fellow Entrepreneurs,

Good afternoon! I am pleased to share my recent SME interview with Mrs. Monica Breeding, who has enjoyed a rapid ascension in the financial marketing vertical. Previously serving as the Director of Advisor Marketing for an FMO, she recently took on the CMO role for another prominent Financial Marketing Organization. Interestingly, Monica brings unique perspective as she works with small business owners and entrepreneurs daily on their marketing efforts. In turn, she provides insights that should prove valuable to any prospective founder. Please, enjoy and thank you for watching/listening!

Cheers,
Zane Breeding

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ENT645 SME Interview with Nick Lingardo, Senior Digital Marketing Specialist

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Nick Lingardo is a Senior Digital Marketing Specialist for Point32Health. He has years of experience doing freelance work and working for an established healthcare company.

Nick talks about how he got into the field of digital marketing and the powerful tools he uses to connect with current and potential clients. Working in healthcare has unique challenges; data security is vital, and it can be challenging to stand out against competitors. He discusses the creativity needed to create and execute a custom marketing campaign with a powerful message. Through this, he is able to reach his target audience and ultimately convert sales leads into memberships. One example of his work can be found here. Finally, Nick shares his advice for anyone interested in digital marketing, sharing how being passionate about a product can go a long way.

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