Mary Anne Baker of Innsight Internet Marketing met with me at the Jackson County library in one of their conference rooms. Her business is run from her home but much of what she does is onsite with clients at their business. She is a boutique marketing firm specializing in working with businesses in the hospitality, tourism destination, and real estate markets. She provides services such as website design & maintenance, social media, photo & video, and claiming and setup of industry listings. Have a question or need some help? Try her resource page www.innsights.com/resources.html or give her a call for a consultation 828-226-4492.
Disclaimer: Jason did not want to be recorded, so I have typed up a paper on what we covered.
This week I met with Jason Stephens of Crowemag Toys in Raleigh, North Carolina. Jason is a long-time employee of Crowemag toys and was very knowledgeable in the history and the operations of the store. In the beginning, Crowemag Toys started as a flea market toy shop, open during limited hours, but gaining a loyal customer base. They were always stocked with great items that people wanted to buy or collect…so naturally, they became the “go-to” place in Raleigh for collectible vintage toys. During the interview, I learned that vintage toys become “vintage” if they were made in the year 1994 or before. Crowemag Toys focuses on re-selling vintage toys…and they have a large inventory! It may be hard to believe they have as much inventory as they do, but they manage to find people wanting to sell their vintage toys on a monthly basis. In fact, while interviewing Jason, he said, “90% of the inventory they have walks in the front door.” To me, this says that they have done something right when advertising themselves as the place to go to sell vintage toys.
Jason Stephens has been a long time collector of vintage toys. He is especially proud of his vintage Teenage Mutant Ninja Turtles collection…and even has big plans with his collection in the future. He was a customer of Crowemag first, in the beginning, and he ended up in a position where he needed to work, he joined Crowemag Toys, and has been there over 5 years now. He has seen 3 owners of the store so far. The original owner sold the company to the current owner, where the new owner has had control since then. The current owner did not take any investments and funded his store on his own. Right now, Crowemag Toys continues to run its’ flea market location, and has a brick-and-mortar store in northeast Raleigh.
Margie Rose, is a massage therapist who enjoys helping and healing others. Margie is new to the entrepreneurship world. She inspires and supports others in the massage therapy field and crossfit training market. She also is a determined entrepreneur who strives to be the massage therapist she can in the Ybor City community. Margie started out her journey in the massage therapy field under another massage therapist for five years. She then opened into the Ybor City area her own massage therapy office, named Ybor Massage. She continues to work toward making her business as success as it can be in Ybor City and also branching out to other areas. Here is a recording of my interview with Margie about her journey as an entrepreneur in the field of massage therapy and with her business Ybor Massage.
It is extremely important to know the most important (first) step in starting a business as an entrepreneur.
Are you contemplating the first steps in starting a business right now? It’s important to consider what the first step should be when starting your brand-new business. What is step one? Should it be utilizing creativity, brainstorming business ideas, leasing a workspace, developing your product, making sales, hiring talent, working yourself to the bone? It might be hard to believe but the very first step in beginning your business is hiring a professional marketing/advertising group to help you with every step you will need along the way.
Obtaining a professional marketing/advertising group’s help (from the beginning) is invaluable. There are several points to consider. You must understand why gaining professional marketing help truly is the launch-pad for everything your business will become. You also need to know how to select a worthwhile professional marketing team. Then you need to also know the outcome you deserve and expect. Keeping these ideas locus will ensure that the first-step-process of acquiring a marketing team is a success.