About lvrice75

Lonnie Von Eric Rice III is the owner and creative mind of L’ÉTIQUETTE NOIRE. Born and raised in Winston-Salem, North Carolina, Rice has gained popularity with his signature style and sense of fashion. “I grew up embedded in hip-hop culture and hip-hop will always be the hallmark of my inspiration.” Rice has stated. Rice spent over two decades in corporate America and was tired of “traditional” footwear. “Typical business casual became mundane to me. I want to change that fashion narrative”. With his avant-garde mentality towards fashion, Rice blends patterns that normally would not go together. That said, when you see his final masterpiece, he is sure to make you a believer. “I want you to turn heads wherever you go. I want your footwear to be the centerpiece of your signature look“. He is determined to make you the talk of the town (and office).