» Blog Archives

Author Archives: KarenN

Uncategorized

Interview with Lisbeth Hencke – Lionheart Publishing

Published by:

For my interview, I spoke with Lisbeth Hencke, who is the Advertising Sales Manager for Lionheart Publications magazine.

Now this may seem a bit strange – why am I interviewing someone involved with print advertising instead of social media?  Well, based on our readings, we have been getting a good picture of where the social media space is going.  And we can see that the ‘big guys’ (large multinational companies) and the new entrants to the market that don’t have any bad habits are embracing social media.  But what of the companies stuck in between?

Lisbeth and I spoke of a specific example where the company she works for, Lionheart Publishing, publishes a magazine on behalf of an international organization.  Lionheart is responsible for sales, and the organization is responsible for gathering more members.  It would seem that both parties would be very interested in increasing their reach online, as it would directly impact their revenues and also their profits.

Continue reading

Share
Uncategorized

640 Interview: Karen’s interview of Mark Gaeto of Falcon Capital Partners, LLC

Published by:

The world of entrepreneurial funding is a bit murky and even somewhat nebulous for most of us.  We know there are people willing to give money to start-up companies, and we certainly know of start-ups who could use the money!  Beyond that…..  it can be a bit fuzzy.

I had the rewarding opportunity to interview Mark Gaeto, a Managing Director at Falcon Capital Partners, LLC. (http://www.falconllc.com/) to see if I could get some clarity on this subject.  Mark and I have known each other for quite a few years, so the interview process was easy and informative.

Continue reading

Share