As part of the Master’s of Entrepreneurship degree program, which I am taking through Western Carolina University, I was enrolled in a marketing class over this summer. One of the assignments for that class was an interview with a marketing expert. I sent out a request for an interviewee on twitter. David Newman of Do It! Marketing was kind enough to respond and agree to the interview. The result was a most excellent discussion regarding marketing. The whole experience was fantastic and you can be sure that David will be at the top of my list when I am in need of marketing expertise. Please enjoy the complete interview via the link below. And please do consider David and Do It! Marketing for your own marketing needs.
I had the good fortune to be able interview someone who is not just a marketing and public relations (PR) expert, but one who also has entrepreneurial experience. As such, Amanda Wettstein, APR, CPRC, shared some interesting insights on all three topics — marketing, PR, and entrepreneurship.
Ms. Wettstein currently serves as Director of Strategic Alliances for THAT! Company, which is a global marketing company ranked on the Inc. 500 as one of the fastest-growing private companies in the U.S. Prior to that, she was an entrepreneur, having had her own PR firm for seven years.